Today’s hotel customer is an ever more demanding and tech-savvy creature.
Not only are hotels expected to be beautiful, efficient and friendly but they’re also now expected to offer consumers the same wealth of choice they get at home, in a bespoke way and as fast as possible please! In fact, as hotels cater for this new generation who expect to be connected and plugged in at all times, hotel services are also now increasingly expected “on tap”. And that trend impacts a whole range of even “traditional” hotel amenities.
Take the humble newspaper or magazine you’d once have expected to find neatly displayed in your room or perhaps waiting for you at breakfast. While the traditional choice is still available for guests, savvy hotels are using technology to differentiate themselves by providing more content at lower cost to them (and using much less paper too).
Leading hotel brands with flagship properties in London, including Apex, Andaz Liverpool Street, Ibis Hotels, Maybourne Group and The Dorchester Collection have begun adopting the Gold Key Media Mediabox.
Check rates at the Andaz Liverpool Street
The application gives guests access to hundreds of international publications from their smartphone, laptop or tablet. The service is secured via the hotel’s IP address or password protected. Guests usually access it via keycard-sized information given to them on check-in. Using the hotel’s unique domain name, they can log in to the service and download newspapers and magazines.
Apex Hotels have reported high guest satisfaction from the Mediabox service, saying that, “It is not only environmentally-friendly which is very important to Apex Hotels as a brand, but also instantly available with unlimited downloads and completely complimentary to our guests as a service.”
Check rates at Apex City of London
Gold Key Media’s Mediabox is also available at The Dorchester and Andaz Liverpool Street and will soon be coming to the Maybourne Group, Cafe Royal and Ibis properties. This method of providing literature to hotel guests saves money for both the hotel and its guests, while lowering the clutter of physical publications and reducing the property’s carbon footprint.
Even seemingly simple technology can save hotels significant amounts of money, while turning them into greener properties. For example, LED lighting in the lobby and other front-of-house areas at the Hilton London Olympia resulted in 80% savings on running costs. At The Zetter, a range of energy-saving technologies benefit the hotel in terms of cost and sustainability.
Check rates at the Hilton London Olympia
Many London hotels are recognising the importance of new technology in achieving their primary goal of guest satisfaction. If they can save money and help the environment at the same time, there’s every incentive for other hotels to embrace these trends. In this context, adoption of services like the Gold Key Media Mediabox look a no-brainer for any leading hotel.
Hotels can learn more about Gold Key Media by contacting them directly for further information.
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Photo credits: Gold Key Media, Andaz Liverpool Street, Apex City of London, Hilton London Olympia.
